Flåm by Memo Paris: Nordic Jasmine

I'm sure it's no secret for you that perfumes without a story expressed in a legend, an advertising campaign, a well designed bottle and good packaging lose a lot. When meanings are absent, a perfume is just a smell. By the way, concepts sometimes let us figure out whether fragrances are mass-market, luxury, or niche. In general, the role of conceptual and visual elements is a very deep and import...